— Portfolio · v3.0

Mr Toan PU

Product Designer
& Creative Developer

— I draw, prototype, ship. Building soulful interfaces where craft meets engineering, somewhere between a sketchbook and a terminal.

View selected work About me ↓
Type
Motion
Story
Pixels
Design

Type
Motion
Story
Pixels
Design

01 — About

Hi, I’m Toan.

I’m a designer-developer hybrid based in Hà Nội. I trained as an architect, fell in love with the web, and never quite left.

For the past 10+ years I’ve helped studios, founders, and the occasional museum turn rough ideas into things people actually want to use — usually with a strong opinion about typography.

When I’m offline, you’ll find me drawing in cafés, restoring old film cameras, or losing arguments with my cat.

02 — Experience

A decade of shipping.

2023 — Now

Independent

Design & engineering for product teams worldwide.

2020 — 2023

Senior Designer

Lattice — design systems and platform UX.

2017 — 2020

Product Designer

Foreground Studio — brand & digital products.

2014 — 2017

Front-End Developer

Various agencies, mostly building marketing sites.

04 — Selected work

Recent things I’m proud of.

2025

Brand · Web

Identity + site for a generative art collective.

2024

Product · Mobile

Travel companion app with offline-first sync.

2024

Editorial

A long-form publication on slow technology.

2023

E-commerce

Headless storefront for a ceramic studio.